Agency
Ogilvy & Mather

Client
ZMG

Year
2014

Motion Graphics for ZMG

Classic Newspaper readers absorb news mindfully. Therefore the advertisement placed next to the articles about world affairs has on average more time to be taken in. We created a campaign that makes this mechanism visible: All the stories and headlines consequently lead your eye to an ad.

This film sets the loving details of the print campaign in motion while intensifying the message with a twinkle in the eye.

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