CPU

Consumer Penetration Unlimited

Agency
Ogilvy & Mather

Client
ZMG

Year
2014

We made these three videos as part of a multi channel campaign, mocking the madness of new advertising methods and promoting the more efficient „slow-vertising“ in traditional newspapers.

That campaign started a online discussion around the forgotten effectiveness of print advertising.

The campaign website featured all three videos in a truely maddening website. Overloaded with animations, a crazy UX and just too many interactive elements to explore, we overwhelmed the user completely and thus transported the same message we asked in the videos: On with this madness?

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